Sergio Villasenor - CEO, Elliot

Sergio Villasenor

Founder & CEO

A former athlete turned Software Engineer, Sergio is a former collegiate letterman (football) and graduate of the University of Nevada, Reno; additionally, a member of Phi Beta Sigma Fraternity, Inc. A CTO by 29, Sergio’s career gravitated toward eCommerce where at various agencies, consulted with brands such as Lexus, Sonos, Rag & Bone, the Frye Company, and Toyota. In 2016, he launched Faux Freckles, a temporary freckle application that went viral and was featured in Teen Vogue, Pop Sugar, NewBeauty, the Daily Mail and other publications. Sergio has also recently been published by BigCommerce for his work, “The Complete Cross-Border eCommerce Guide to Growing Sales in APAC, Europe, The Middle East & Latin America”. While not working on Elliot, he enjoys rock climbing and riding his KTM 1290 Super Duke.